Background

Empowering Niche Software Companies

At Fluent, we partner with mission-critical software businesses, fueling their long-term success through strategic investment, operational expertise, and a commitment to innovation.
About Us

A Valsoft Company,
Built for Lasting Growth

Fluent is part of Valsoft Corporation, a global leader in acquiring and operating vertical market software companies. Fluent is dedicated to businesses serving specialized industries, where focus and expertise matter most. We provide a permanent home for founders and teams who want their companies to continue thriving, while giving them access to resources, technology, and best practices that drive sustainable growth.

Learn More
Valsoft

Our Purpose Is Clear

01

Our Acquisition Process

We acquire niche software companies and preserve their culture, customer focus, and industry expertise.

02

Empower Teams

We support leadership with strategic guidance, technology infrastructure, and operational best practices without disrupting what makes each business unique.

03

Enable Growth

We help companies scale by sharing resources across the Valsoft ecosystem and investing in innovation to expand market opportunities.

Industries We Serve

Celebrating Our Most Recent Acquisitions

Each transaction we undertake is more than a business deal. It's the beginning of a new chapter, where legacy is honored, innovation is fostered, and a shared vision for the future is realized. Our acquisitions are built on trust, collaboration, and a commitment to sustainable growth, ensuring that every company's story continues to flourish within our portfolio.

View All Acquisitions
TDO - Dental

TDODental

Cybertill - Retail

CybertillRetail

American Data - Healthcare

American DataHealthcare

A Partnership That Lasts

Choosing the right partner is about trust, continuity, and future potential. At Fluent, we invest for the long term, ensuring your business remains strong and independent.

Global reach with a local touch

Our deep industry knowledge, combined with a global network of expertise, allows us to provide the right support at the right time.

Vertical market software expertise

Our deep industry knowledge, combined with a global network of expertise, allows us to provide the right support at the right time.

Access to proven playbooks for sustainable growth

Our proven playbooks and operational excellence allow us to scale businesses sustainably and efficiently.

Long-term stability and investment philosophy

We invest with a forever mindset, ensuring businesses remain strong and independent, while connected to a global network of expertise.

The Fluent Difference

Part of a Global Network

Fluent benefits from being part of Valsoft Corporation, a worldwide family of over 80 software companies across diverse industries. This scale brings shared knowledge, talent, and best practices while allowing every business to retain its independence and unique identity.

25+

Companies
Valsoft Office Building

10+

Countries
Valsoft Office Building

20+

Vertical Markets
Valsoft Office Building

News & Updates

Stay informed about our latest acquisitions and company milestones as we continue to expand our portfolio of software businesses.

News SectionDiscover Tracy Larson’s entrepreneurial journey on the Practical Founders Podcast. Read StoryView All News
Leadership Team
Leadership Team

Meet Our Team

Meet Our Team

Ready to Build the Future of Your Company?

Whether you’re considering the next chapter for your business or exploring growth opportunities, Fluent is here to help.