About Us
We are a permanent home where innovation is encouraged, expertise is preserved, and growth is built to last.
Fluent acquires, operates, and grows vertical market software companies. We are a permanent home where innovation is encouraged, expertise is preserved, and growth is built to last.
A Permanent Home for Software Companies
Founded within Valsoft Corporation, Fluent is dedicated to companies that serve specialized, mission-critical industries. We believe these businesses thrive best when their legacy and culture are preserved, while being supported by resources and expertise that unlock future potential.
Our name reflects our philosophy: success flows when businesses are given stability, focus, and the tools to excel in their niche markets.
Our Core Principles
Our philosophy is simple: we invest in companies that serve specialized, mission-critical industries. We believe these businesses thrive best when their legacy and culture are preserved, while being supported by resources and expertise that unlock future potential.
Preserve Legacy
Protecting the culture, brand, and customer relationships that make each company unique.
Empower Leadership
Supporting management teams with operational expertise, technology infrastructure, and proven best practices.
Foster Growth
Creating opportunities through collaboration, shared knowledge, and investment in innovation.
Part of the Valsoft Family
As part of Valsoft Corporation, Fluent is connected to a worldwide portfolio of over 150 vertical market software businesses. This network allows us to share knowledge, strategies, and best practices across industries while giving each company the freedom to focus on what they do best.
This balance of independence and global support ensures that our companies are positioned for sustainable success.
Our Leadership
The People Behind Fluent
Our leadership team combines decades of experience in software, investment, and operations. Together, we are passionate about building lasting businesses and guiding them toward their full potential.
Christopher Malouf
Investment Partner
Mo Firouzabadian
Executive Vice President
Alain Hazzi
Portfolio Manager
Built for the Long Term
Our commitment goes beyond financial investment. We are dedicated to building trusted relationships with founders, teams, and customers. Fluent is here not just for the next quarter or the next few years, but for decades to come.
We measure success by the health of the businesses we support, the growth of the people who lead them, and the value we deliver to the industries we serve.
Join the Fluent Journey
Whether you are a founder considering the next step for your company or a professional looking to build your career in vertical software, Fluent is a place where long-term success flows.