Our privacy statement
Fluent Software Group (“Fluent”, “we”, “us”, or “our”) is committed to protecting personal information and handling it responsibly. This policy explains what personal data we collect, why we collect it, how we use it, when we share it, how long we keep it, how we protect it, and what rights individuals may have under applicable privacy laws.
It applies to personal data provided directly to us, collected through our website, or received from others in connection with our business activities.
If you provide us with personal data about another person, you are responsible for ensuring you have an appropriate legal basis to do so and, where required, for making this policy available to them.
About Fluent
Fluent Software Group is focused on acquiring and supporting niche software businesses. We work with founders, operators, customers, suppliers, advisors, and prospective transaction partners across multiple jurisdictions.
In some cases Fluent acts as a controller of personal data. In others, personal data may be processed on behalf of customers or affiliates as a processor or service provider. When Fluent processes data solely on behalf of a customer under a separate agreement, that customer’s own privacy documentation may apply instead.
How to contact us
For questions about this policy, to exercise your privacy rights, or to learn more about how personal data is handled, email privacy@fluentcorp.com. Requests are routed to the appropriate Fluent or Valsoft contact for review.
The personal data we may collect
Depending on how you interact with Fluent, we may collect:
- Identity data — name, title, employer, role, username, and similar identifiers.
- Contact data — email, phone number, mailing address, and business contact details.
- Transaction and relationship data — information tied to inquiries, commercial relationships, services, and transaction discussions.
- Customer, supplier, and diligence data — information shared during onboarding, procurement, diligence, or acquisition-related processes.
- Technical and usage data — IP address, browser type, device information, operating system, site activity, and similar technical signals.
- Marketing and communications data — preferences regarding communications, events, publications, and outreach.
- Profile and preference data — areas of interest, survey responses, event participation, and engagement information.
- Publicly available data — business-profile details, professional history, or company-related information from public registries, websites, or professional platforms.
- Event and visitor data — attendance, sign-in information, dietary or access requests, security logs, CCTV footage where used, and incident information where relevant.
- Recruitment data — CV/resume details, work history, qualifications, right-to-work information, references, and other job-application materials.
Where permitted or required for a legitimate purpose, some of this information may include sensitive or special-category data, such as health-related access requirements or limited employment-screening information relevant to a role.
Use of AI and automated tools
Fluent may use artificial intelligence, analytics, and other automated technologies to improve operations, support internal review, enhance services, and analyze information.
If we ever use solely automated decision-making in a way that produces legal or similarly significant effects on an individual, we will provide any required notice and rights information under applicable law. At this time we do not rely on purely automated decisions of that kind without appropriate human oversight.
Whose personal data we collect
We may collect personal data about:
- visitors to our website;
- people who contact us with questions or business opportunities;
- customers, prospective customers, and people associated with them;
- suppliers, advisors, and service providers;
- founders, owners, managers, and representatives involved in potential transactions;
- event attendees;
- office visitors; and
- job applicants and candidates.
How we collect personal data
We collect personal data in several ways, including:
- directly from you when you fill out a form, contact us, correspond with us, register for updates, or otherwise interact with Fluent;
- automatically through your use of our website and related technologies;
- from your employer or organization when you engage with us in a business context;
- from affiliates where relevant to shared business operations;
- from service providers, recruiters, advisers, event partners, or diligence counterparties; and
- from publicly available sources such as company registries, websites, and professional networks.
How we use personal data
We may use personal data to:
- respond to inquiries and communicate with you;
- provide, support, improve, and manage services and business relationships;
- review and progress potential acquisitions, investments, or related diligence activities;
- onboard customers, suppliers, and partners;
- manage contracts, billing, records, and internal administration;
- send relevant business, event, or marketing communications where permitted;
- maintain accurate contact and relationship records;
- improve website functionality, performance, and security;
- protect our people, premises, systems, and business operations;
- manage events, visits, and related logistics;
- administer recruitment and hiring processes; and
- comply with legal, regulatory, accounting, audit, or reporting obligations.
We may also use personal data for purposes compatible with the original reason it was collected, where permitted by law.
Legal bases for processing
Depending on the jurisdiction and context, Fluent may rely on:
- performance of a contract or steps taken before entering into one;
- compliance with a legal obligation;
- legitimate interests pursued by Fluent or an affiliate, where not overridden by applicable rights and freedoms; and
- consent, where consent is required.
Examples of legitimate interests include operating and growing the business, evaluating transactions, maintaining security, managing relationships, improving services, and keeping records up to date.
International data transfers
Because Fluent Software Group operates across multiple countries, personal data may be accessed, transferred to, or processed in jurisdictions outside the place where it was originally collected. Where required by law, we take reasonable steps to ensure such transfers are protected through appropriate safeguards — contractual measures, internal group arrangements, adequacy mechanisms, or other lawful transfer tools.
How we protect personal data
We use administrative, technical, and organizational safeguards designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. These may include access controls, authentication, vendor review, logging, secure systems, process restrictions, and staff awareness measures. No security measure is perfect, but we work to maintain reasonable and proportionate protections.
How long we retain personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including to satisfy legal, regulatory, tax, accounting, contractual, dispute, and recordkeeping requirements. Retention periods may vary depending on the type of data, the relationship involved, its sensitivity, and whether we need it to establish, exercise, or defend legal claims.
When personal data is no longer required, we will delete it, anonymize it, or securely store it in a restricted form where continued retention is legally necessary.
Your privacy rights
Depending on the laws that apply to you, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of personal data;
- object to certain processing;
- request restriction of processing;
- request portability of certain data;
- withdraw consent where processing is based on consent; and
- request review of certain automated decisions, if applicable.
To make a request, email privacy@fluentcorp.com. We may ask for information necessary to verify identity before responding.
Complaints
If you have concerns about how your personal data is handled, please contact us first so we can try to resolve the issue. Depending on your location, you may also have the right to lodge a complaint with a supervisory authority, privacy regulator, or similar government body.
Changes to this policy
We may update this policy from time to time to reflect legal, operational, or business changes. When we do, we will revise the “Last updated” date at the top of the page.